Falcão, Roberto Flores2024-03-112024-03-112022SOUZA, Álvaro Moreira Barros de. Big data analytics e competitividade. Goiânia (GO), 2022. 107 f. Dissertação (Mestrado Profissional em Administração) - Centro Universitário Alves Faria, 2022https://repositorio.unialfa.com.br/handle/123456789/69Big Data brings with it new opportunities and resources that generate improved insights for the business world and for the advancement of science, but there are still doubts about this technological advent, especially regarding its ability to meet emerging expectations or not. Organizations, therefore, are investing in structures and technologies applied in Big Data Analytics in an attempt to generate assertiveness for their analyses, increase value for their business and greater reach of competitiveness. In this context, it is necessary to take advantage of the potential offered by these applications and, for that, one must understand the requirements that determine the success of investments in Big Data Analytics. The present study, with the objective of facilitating this understanding, carried out a review of the current literature on the subject, with reference to articles indexed in the Scopus and Web of Science databases. Research agendas that address the topic of Competitiveness with Big Data Analytics and that relate its efficiency to its value in the dynamic contemporary market were identified. It was evident that the appropriate models to relate these two dimensions go through the strategic perspectives of the Resource-Based View and the Dynamic Capabilities Theory. In this way, it was still possible to collect and enumerate the fundamental factors for obtaining competitive advantage. This study, on the other hand, also observed and listed the challenges related to resources and measuring the capacity of this application from the perspective of the main researchers on the subject. In this way, this project was able to point out the direction and definitions necessary for the advent of future research on Big Data Analytics and its potential Competitiveness.ptBig data analyticsDimensões do big dataVisão baseada em recursos