Fernandes, Luiz Carlos do Carmo2024-03-182024-03-182023SILVA, Bruno Dourado da. Campanhas de tráfego pago e sua relação com as vendas de imóveis de luxo no mercado goiano. Goiânia (GO), 2023. 78 f. Dissertação (Mestrado Profissional em Administração) - Centro Universitário Alves Faria, 2023.https://repositorio.unialfa.com.br/handle/123456789/314This research had as general objective to understand the relationship of paid traffic campaigns in sales of high standard real estate in Goiás. It was also intended to visualize consumer behavior and its interaction with digital campaigns that trigger sales. To this end, a bibliographical research was carried out, followed by a documentary analysis with information from the local market, a data mining in paid traffic campaigns carried out for the high standard segment, ending with a qualitative research, through in-depth interviews with real estate agents in question. The results point to a relationship between real estate sales and actions carried out in the digital context.ptMarketing digitalTráfego pagoMercado imobiliário