Madi , Marisa2024-03-082024-03-082023CARVALHO, Giseli Rodrigues de. A importância das soft skills na área da saúde suplementar. Goiânia (GO), 2023. 46 f. Dissertação (Mestrado Profissional em Administração) - Centro Universitário Alves Faria, 2023.https://repositorio.unialfa.com.br/handle/123456789/45The business environment of the health area in Brazil has been transforming as a result of new, increasingly efficient players. In consequence, competitive pressure and market concentration are imposed, added to the transition of care, which is no longer centered on the disease and became centered on the person – a health consumer, with expectations and needs, which will be met based on interpersonal relationships with professionals involved in care. Therefore, it is essential to recognize the importance of the soft skills needed in this challenging context. The study aims to characterize soft skills in the context of supplementary health care, based on the categorization of skills related to this market and its current challenges. The research carried out was qualitative, with an exploratory character with a bibliographical design. It was possible to show that the most frequently mentioned soft skills in this research are not new, but present new configurations, necessary for adapting to the challenging context in the supplementary health area. In addition, the study showed that soft skills is a recognized subject, considered as important to work in the supplementary health area, is new and scarce in the world, mainly in Brazil, with 46% of the publications identified in the bibliographic analysis, with the highest concentration of publications about it (74%) in the last 3 years. In addition to these results, the study identified the ambiguity of the taxonomy at an international level, as well as the lack of depth in the skills described, thus restricting the listing of important soft skills in the context of care in the health area. The study does not exhaust other possibilities of analysis, making future research relevant when addressing the performance of soft skills in health contexts, enabling the development of effective and satisfactory interpersonal relationships between health teams, as well as between them and patientsptSaúde suplementarSoft skillsHabilidades sociaisAtendimento em saúde