Fernandes, Luiz Carlos do Carmo2024-03-182024-03-182023SOUSA, Nicolas Magalhães de Oliveira. A percepção dos corretores de seguros sobre a compra de seguros online por consumidores finais em Goiás: uma análise sobre as tendências e desafios do mercado de seguros. Goiânia (GO), 2023. 101 f. Dissertação (Mestrado Profissional em Administração) - Centro Universitário Alves Faria, 2023https://repositorio.unialfa.com.br/handle/123456789/315This study investigated insurance brokers' perceptions of the direct sale of private insurances over the internet to end consumers and its impact on their client portfolios in Goiás. To understand how this type of sale affects insurance brokers' client bases, the study aimed to explore brokers' views on the role of insurtechs in insurance distribution and how online sales impact their sales strategies and business portfolios. It also sought to gather insurance brokers’ opinions on the purchasing of private insurances online by end consumers, identify the role of brokers amidst the new sales technologies, and understand their strategies to adapt and survive in the new reality of the insurance market. Interviews were conducted with insurance brokers to comprehend their adaptation strategies to the new reality of the online insurance market and the role of insurtechs in insurance distribution. The results reveal that consumers are influenced to purchase insurance online primarily due to factors like low cost, agility, and autonomy. This underscores the trends ignited by the digital market's influence and exposes the challenges for insurance brokers. As customers are increasingly inclined towards the digital world, brokers must seek strategies aiming at the integration of digital tools and innovations into their commercial practices.ptInsurtechsCorretor de segurosInovação em seguros