Sousa, Pedro Henrique Rodrigues de2024-03-112024-03-112023DINIZ, Rogerio Alves. Dimensões da transformação digital em micro e pequenas empresas do distrito federal. Goiânia (GO), 2023. 102 f. Dissertação (Mestrado Profissional em Administração) - Centro Universitário Alves Faria, 2023.https://repositorio.unialfa.com.br/handle/123456789/52This work brings together analyzes about methods carried out through digital media, digital strategy and digital transformation and whether these result in corporate strate gic changes. The objective of this work is to identify the dimensions of digital transfor mation in micro and small companies. The theme stems from the need for companies to focus on competitive advantage through strategy and technological innovation, since technology is continually changing in business environments while at the same time assuming a significant role in the economic scenario. Bibliographical research was used, which provides an analytical tool with important material for the progress of the study, with the help of identifying the problem in question. The descriptive research served as support for the collection of information on the perception of the population of micro and small companies in relation to digital transformation and to align the re search question and the objectives of the study. The research method consistent with this study was quantitative through the use of descriptive and analytical statistics. The data collection procedure took place through a structured questionnaire, aimed at mi cro and small entrepreneurs chosen through a sample of commerce, services and in dustries. Data analysis was divided into two stages. In the first, based on the sample results, descriptive statistics were applied to summarize and significantly present the data distribution, including central tendency, dispersion and distribution shape to iden tify patterns and trends in the data. Finally, analytical statistics was applied to analyze inferences about the population, testing the significance of the results by calculating the p-values, to determine whether the observed difference is statistically significant or due to chance. In general, as a result of the research, it is noticed that there is a con siderable level of uncertainty or lack of knowledge about the digital transformation, thus, it is highlighted in the research that there is a significant number of managers who neither agree nor disagree that the Digital transformation is necessary for com pany success. Furthermore, this study is relevant for academia and society in general, as it will serve as a basis for the preparation of other essential studies on the subject.ptTransformação digitalTecnologiaDimensões digitais