Paulo Cesar Bontempo2024-03-152024-03-152017MARDEM, Dean; Paulo Cesar Bontempo. O Processo de formulação e implementação da estratégia: estudo de caso em uma holding do setor de autopeças. Goiânia (GO): Faculdades Alves Faria, 2017. 167 fl Dissertação (mestrado Profissional em Administração )UNIALFA Goiânia Go 2017https://repositorio.unialfa.com.br/handle/123456789/238The objective of this dissertation is to study how the strategy formulation process is manifested and how its execution occurs in the organization, focus of this study. This work tried to identify the perception of the employees and managers in the company, comparing both views. In the development of this study was applied a qualitative and quantitative descriptive research methodology, operationalized by a case study. The case study was realized in a holding company of the auto parts sector, whose business is the distribution of automotive batteries and lubricants. In this research, interviews were conducted with the directors and questionnaires were applied to the group of employees and managers. The data got in the investigation allowed to conclude that the conception of the strategy’s process in the company is imperative and has an important role of the managerial frame, since there is not a formalized strategic plan. The investigation indicated that both employees and managers have a partial view about the effectiveness of sharing information during the execution process. Both groups still shared similar thoughts when they agreed that the company is wasting time or money due to inefficiency or bureaucracy.ptHoldingConstrução CivilGoiânia - GO