Bontempo, Paulo Cesar2024-03-112024-03-112023RODOVALHO, Humberto Sousa. Fatores determinantes da escolha por vinculação ou independência da marca entre revendedores de gás liquefeito de petróleo (GLP) no estado de Goiás. Goiânia (GO), 2022. 96 f. Dissertação (Mestrado Profissional em Administração) - Centro Universitário Alves Farias, 2022.https://repositorio.unialfa.com.br/handle/123456789/76The Liquefied Petroleum Gas (LPG) market, regulated by the Agência Nacional do Petróleo, Gás Natural e Biocombustíveis (ANP), establishes, through Resolution No. LPG in the Brazilian market: the linked reseller, exclusive to a distributor's brand, and the independent reseller, the one that does not choose to represent a certain brand. The dealer's perception of the two options in the LPG market awakens the search for understanding this decision and inspires the need for this research, which has the general objective of identifying the factors that motivate LPG dealers in the state of Goiás to choose a particular brand in your resellers. This research used the quantitative method with exploration of primary and secondary data of the descriptive type, with the application of a structured questionnaire with closed and specific questions directed to linked and independent resellers, thus contemplating 42 resellers in the state of Goiás. The correspondence analysis technique was the method used to identify associations between the categorical variables through which it was found that knowledge of ANP Resolution No. direct purchase channel of the distribution company. Independent resellers are unaware of the resolution, as are middle-school resellers who purchase their products through the third-party channel (wholesalers). Still in the sphere of the purchase channel, the affiliates were associated with the company's direct channel and the independents, with the third-party channel (wholesaler). Regarding the size of resellers in relation to monthly sales, the associations occurred with resellers with storage area class 2, 3 and 4 for volumes smaller than 1,000 P-13, between 1,001 and 3,000 P-13 and above 10,000 P-13, respectively. Regarding the price offered by the distributor as a decisive factor in linking to the brand, the association took place with the scale of partial agreement of the linked and with the total disagreement of the independents.ptGLPRevendedor vinculadoRevendedor independente