Henrique, Jorge Luiz2024-03-152024-03-152017GONÇALVES, Vanessa Inacio; Jorge Luiz Henrique ( orientador). Self estendido no local de trabalho: um estudo com servidores de uma Instituição de Ensino Federal. Goiânia (GO), 2017. 86 fl Dissertação ( mestrado Profissional em Administração) UNIALFA Goiânia Go 2017https://repositorio.unialfa.com.br/handle/123456789/234The individual of modern society, which is following with rapid changes, is in a phase of uncertainties of being and life. With the need to self-affirm, to discover their true preferences and, even to escape the of problems of daily life they seek to extend the self through his possessions as a way of satisfying his needs (BELK, 1988), and the role assigned to them is, directly, linked to the construction of identity, both in the family environment as in the work. Thus, the workplace, because it is the environment where the individual spends most of his time, is fundamental in the construction of identity due to the meanings generated in the daily activities that form and transform the character of the self. This way, this work proposed to identify and analyze the why the employees of a Federal Teaching Institution extend the self in their workplace. For that, was performed a qualitative research, of the exploratory type, was carried out with the use of in-depth interviews techniques and content analysis. Data were collected from 12 education technicians, both sexes, aged between 31 and 48 years old, during the months of October and November 2016 and January 2017. The results showed that the technicians extend the self in the place of work through 4 processes: choice of good, resources invested in the acquisition of good, emotional bond created after the acquisition of good and memories; and that the extension of the self occurs through 4 categories: home, family, protection and balance. It was also verified that the workplace contributes to the constitution of identity. Servers affirm be influenced by their coworkers; the way of acting and thinking are modeled with the exchange of information. With the identification of the process and the why of the extension of the self, the Goiano Federal Institute will be able to improve its motivational strategies, stimulating the employees to carry out their activities, steadying the institutional commitment and policy. Besides enable to the managers viabilization of inserting personal character elements of the servers in the work environment, which brings them closer to their routine activities, making them less abrasive and repetitive. The research also collaborates with studies in the area of Marketing, especially, for demonstrating the feelings of a group of servers in relation to their personal objects taken to your workplace. Assists in the academic advance about the Consumer Behavior due to the contribution in the areas such as: self perception, personality, identity and meanings. Will be of great importance to expand the study to the other campuses and, also, to other institutes in different regions of the country, which will allow the comparison between consumption habits and the self extension of servers. Further, it is proposed to realization of studies in other work environments, such as private companies, or even other public administration bodies, as well perform studies with individuals that demonstrate not extend the self.ptSelf estendidoidentidadelocal de trabalho