Bontempo, Paulo Cesar2024-03-112024-03-112021SILVA, Aldemy de Souza. Efeitos da pandemia de Covid-19 e resposta estratégicas: um estudo junto a empresas fornecedoras de produtos e serviços da Universidade Federal de Goiás. Goiânia (GO), 2021. 72 f. Dissertação (Mestrado Profissional em Administração ) - Centro Universitário Alves Farias, 2021.https://repositorio.unialfa.com.br/handle/123456789/82Considering the impacts caused by the Covid-19 pandemic on the global economy and on companies and given the importance of companies for the economy, this research aimed to identify the effects caused by the Covid-19 pandemic on suppliers of products and services to the Federal University of Goiás (UFG) and what strategic responses were given by these companies as a result of the pandemic (Retrenchment, Persevering, Innovation or Exit). To assess the objectives of the study, a questionnaire with closed questions was applied to the companies surveyed through the Google Forms platform and sent to the companies by email, containing the link to the questions. This research is as an exploratory study, with a quantitative approach. As for the procedures, it is a field research, having as sources of investigation companies supplying the Federal University of Goiás (UFG). As for the procedures, the sources of investigation are suppliers to the Federal University of Goiás (UFG). The study showed that the Retrenchment strategic response was the most adopted by companies (60%), related to the negative effects of the pandemic crisis. On the other hand, companies that adopted the Innovation strategic response reported positive effects of the pandemic on their businesses and took advantage of opportunities generated by the Covid-19 pandemic crisis.ptEstratégiaEmpresasPandemia de Covid-19