Tinoco, Evandro2024-03-112024-03-112023ROCHA, Mara. Transformação digital, seus impactos na experiência do paciente e ações da indústria farmacêutica. Goiânia (GO), 2023. 61 f. Dissertação (Mestrado Profissional em Administração) - Centro Universitário Alves Faria, 2023.https://repositorio.unialfa.com.br/handle/123456789/60This research proposes to present a reflective approach on the digital transformation (DT) and its impacts on the patient's experience. (DT) refers to a process that aims to improve an entity, triggering significant changes in its properties through combinations of information, computation, communication and connectivity technologies. Therefore, it was developed with the aim of analyzing how the patient experience is being worked on together with the pharmaceutical industry, its challenges, lessons learned from the COVID 19 pandemic, acceleration of new practices to generate sustainability for the industry and health business, the new Patient 4.0 (health and digital literacy/literacy) and delivery of Health Value. For the elaboration of the research, the methodology of the integrative literature review was used, which seeks to verify and summarize the scientific production available on the subject in question, with the purpose of knowing what is known about the subject and subsidizing new studies. After obtaining and analyzing data, 22 scientific articles that fit the inclusion and exclusion criteria were selected. In a consensual way, the authors describe that the modern pharmaceutical industry is characterized by expensive and long development cycles of new drugs, as well as price pressures from patients, insurers and states. Customer management is the core of the transformation program. As key enablers of customer-focused use cases, touch points and their backend capabilities need to be built and integrated. Great customer experiences are a key driver of business value, but pharma companies have yet to capitalize on it. Therefore, the methodological path established that all the evolution of the pharmaceutic industry and its relations with the issues of the new ICTs - Information and Communication Technology were presented in order to contextualize the whole theme. The present study achieved its objective by verifying that the use of technology in health, this digital transformation in the pharmaceutical industry can be used as a mechanism to provide greater satisfaction to customers, expanding their communication, increasing the speed of production and quality, however these Resources need to be used properly and still provide a reduction in costsptIndustria farmacêuticaTransformação digitalPaciente 4.0