Carvalho, Diógenes Faria de2024-10-142024-10-142024AMORIM, Lorena Cristina de Paula Oliveira. O comércio eletrônico: os desafios da proteção digital do consumidor. Goiânia (GO), 2024. 105 f. Dissertação (Mestrado Profissional em Direito Constitucional Econômico) - Centro Universitário Alves Faria, 2024.http://repositorio.unialfa.com.br/handle/123456789/451The present study focuses on electronic commerce and the challenges of digital consumer protection in the Brazilian market, with a to Economic Constitutional Law and the country's socioeconomic development. Thus, it is intended to analyze electronic consumer relations, their impact on economic growth and the rights of consumers inserted in the digital environment, in addition to, succinctly, presenting the study of Bill 3.514/2015, which deals with updating the Code of Consumer Protection in the context of electronic commerce. Therefore, this work is a study of a theoretical nature, focused on bibliographical research and national standards that govern Internet commerce. In effect, based on the analysis of the origin of the Internet and its development in the Brazilian consumer market, it presents a legislative panorama at the national level, with an emphasis on consumer protection as a basic principle of the economic order and the necessary application of the Consumer Protection Code in the current form. It then analyzes the Electronic Commerce Decree, the Marco Civil da Internet and the General Data Protection Law, legal diplomas that preserve the interests of consumers. The research result points out that, despite the existing standards to protect the consumer and guide the economic activity of suppliers in electronic commerce, specific standards are considered pertinent and necessary to regulate electronic consumer relations, taking into account the particularities of the virtual medium. Keywords: E-commerce. Consumer Law. Socioeconomic development. Basic principle of the economic order. Bill 3.514/2015. Regulation of consumer relations.ptComércio EletrônicoPrincípio basilar da ordem econômicaProjeto de Lei 3.514/2015