Faraco, Marina2024-10-142024-10-142024ALVES, Hartenicy Costa. Greenwashing: a proteção do consumidor à luz da constituição econômica brasileira de 1988. Goiânia (GO), 2024. 84 f. Dissertação (Mestrado Profissional em Direito Constitucional Econômico) - Centro Universitário Alves Faria, 2024.http://repositorio.unialfa.com.br/handle/123456789/449This dissertation aims to understand the phenomenon of greenwashing, its conceptualization, scope and forms of identification with a focus on the Brazilian Economic Constitution of 1988, especially with regard to consumer protection. The central hypothesis is whether greenwashing is prohibited by the 1988 Economic Constitution and, if so, how to curb this abusive practice. To this end, constitutional norms will be examined from the perspective of the principle of the uniqueness of the Constitution and the balancing of principles so that an interpretation can be reached in accordance with the dictates of the economic order and consumer protection. Next, the regulatory discipline relating to the topic in Brazil will be verified, at the administrative level, focusing on environmental labeling programs and the guidelines established by the National Council for Advertising Self-Regulation. In the legal aspect, the analysis will focus on the current national legal system, in particular the Civil Code with the good faith and social function of the company and the consumer protection microsystem, Consumer Defense Code, through the right to information and the prohibition of false advertising. As a scientific methodology, hypothetical-deductive methods will be adopted and, from a legal aspect, hermeneutic ones. As for the types of research, exploratory research will be used, based on the intended objectives, as well as bibliographical research. In the end, it will be concluded that the Brazilian constitutional and infra-constitutional protection is satisfied to protect the consumer in the face of greenwashing, in addition to the importance of educating consumers who may have independence, information and awareness when choosing the product or service. Keywords: Economic Constitutional Law; Constitutional Principles of the Economic Order; Consumer Protection; Environmental Protection; Greenwashing.ptGreenwashingConstituição Econômica BrasileiraMeio ambienteConsumo verde