Nicoli, Ricardo Luiz2026-01-162026-01-162025SANTOS, Credson Batista dos. Ressurreição digital e a exploração econômica da imagem post mortem: desafios à ordem econômica e à dignidade da pessoa humana. Goiânia (GO), 2025. 133 f. Dissertação (Mestrado Profissional em Direito Constitucional Econômico) - Centro Universitário Alves Faria, 2025.http://repositorio.unialfa.com.br/handle/123456789/715This dissertation examines the legal limits surrounding the economic exploitation of deceased individuals’ images in the context of the phenomenon known as “digital resurrection,” characterized by the use of technologies such as artificial intelligence, deepfakes, and CGI to recreate the appearance, voice, and behavior of people who have passed away. Although the right to one’s image is part of the constitutionally protected personality rights in Brazil, the legal system lacks specific regulation regarding its post-mortem use, generating legal uncertainty and debate concerning the protection of the dignity of the deceased. In this scenario, the research asks: How can the technological advances of digital resurrection be reconciled with the constitutional principles of the economic order, particularly free enterprise, human dignity, and the legal limits on the economic use of deceased individuals’ images, in the absence of specific regulation in Brazil? The study adopts a qualitative methodology, with a hypothetical-deductive approach, supported by bibliographical and documentary research, and is structured around three main axes: (i) the conceptual and technological boundaries of digital resurrection; (ii) the legal framework governing personality and image rights after death, including an examination of national and foreign legislative experiences; and (iii) a proposal for normative parameters consistent with the constitutional principles of the economic order and human dignity. The dissertation concludes that balancing the interests at stake requires a hybrid regulatory model incorporating: prior consent from the deceased or, if unavailable, alignment with presumed will or professional activity in life; limited and criteria-based legitimacy for heirs; a defined time frame for the economic use of recreated images or voices; and mandatory transparency regarding the synthetic nature of the representation. This regulatory arrangement fosters harmonization between free enterprise, human dignity, and the social function of economic activity, as established in Article 170 of the Brazilian Constitution, contributing to legal certainty and addressing the current regulatory gap in Brazilian law.ptPost mortemDireito à imagemDireito da personalidade