Afonso, Túlio Augusto Tayano2024-10-142024-10-142024FERREIRA, Lilian Benchimol. A proteção do idoso no direito do consumidor: da hipervulnerabilidade ao necessário reequilíbrio protetivo nos contratos de crédito firmados no ambiente digital. Goiânia (GO), 2024. 119 f Dissertação (Mestrado Profissional em Direito Constitucional Econômico) - Centro Universitário Alves Faria, 2024http://repositorio.unialfa.com.br/handle/123456789/442Technological advances have significantly impacted social behaviors, especially regarding accessibility and the use of the internet as an extension of communication. Big tech companies are constantly competing by offering new possibilities, while consumers, always eager for the latest trends, are ready to purchase products. However, this relationship is unbalanced, as companies hold all the information about the products, while consumers, particularly the elderly, often have expectations that don't match the actual results. This study investigates how the Brazilian Consumer Defense System addresses the hypervulnerability of elderly consumers in signing contracts with financial institutions in the digital environment and identifies the gaps in protecting this group. The hypothesis is that, although regulations such as the Consumer Defense Code and the Over-indebtedness Law are preventive, they still fail to offer adequate protection for elderly consumers, especially regarding advertising pressure and the ease of entering into digital contracts. The research is divided into three chapters: the first analyzes the economic order and consumer protection; the second discusses the National Consumer Relations Policy and the legal barriers to consumer harassment; and the third explores the consequences of unrestricted credit offered to the elderly and the need for effective public policies. The study concludes that, despite significant progress, there are still gaps that call for the development of more robust public policies, in line with the Brazilian Federal Constitution, to ensure proper financial protection for the elderly. KEY-WORDS: Consumer defense; Hypervulnerability; Elderly; Digital Contracts; Economic Regulation.ptDefesa do ConsumidorHipervulnerabilidadeRegulação econômicaContratos digitais