Bontempo, Paulo Cesar2026-10-132026-10-132026CIRIACO, Júlio Cesar. Utilização de indicadores e medidas de desempenho em panificadoras e confeitarias de Uberlândia. Goiânia (GO), 2026. 70 f. Dissertação (Mestrado Profissional em Administração) - Centro Universitário Alves Faria, 2026.http://repositorio.unialfa.com.br/handle/123456789/833The objective of this study is to identify the performance indicators and measures used, as well as the organizational practices adopted by bakeries and confectioneries classified as small and medium-sized enterprises (SMEs) in the municipality of Uberlândia-MG. Specifically, it seeks to describe the main characteristics of these companies, identify the organizational practices adopted, verify the use of financial and non-financial indicators, and understand the reasons that lead managers to use such performance measurement instruments. The research is characterized as quantitative, developed through a survey. Data collection was carried out using a structured questionnaire, composed of closed questions organized on a Likert-type scale, directed to the managers of the participating companies. The sample consisted of 40 formally registered bakeries and confectioneries, with valid operating licenses, own production, and operating in the municipality of Uberlândia-MG. The data were processed using statistical techniques, with the aid of Excel software, allowing the identification of relationships between organizational management practices and the use of performance indicators. The results demonstrate that the companies surveyed incorporate financial and non-financial indicators as tools to support management, highlighting practices focused on monitoring organizational performance. Among the main characteristics observed are the predominance of family businesses and the concentration of monthly revenue between R$ 50,000 and R$ 300,000. Advances were also identified in the adoption of management practices, especially in planning and the use of financial and operational indicators. The main reasons for using these indicators are related to supporting strategic decision-making and achieving organizational objectives. Overall, the results indicate an intermediate level of managerial maturity, with limitations in the use of strategic metrics, particularly in cost control, a factor that can compromise profitability and increase the risk of business failure.ptMensuração de desempenhoPanificação e confeitariaPequenas e médias empresas (PMEs)Gestão organizacional