Calado, Luiz Roberto2024-03-182024-03-182014CAIXETA, Arlindo Fernandes. Produto,preço,inovaçao no atendimento ou local de distribuiçao como diferencial competitivo no ramo calçadista. Goiânia (GO), 2014. 89f. Dissertaçao (Mestrado em Administraçao) Faculdade Alves Faria - 2014http://repositorio.unialfa.com.br/handle/123456789/303This paper deals with the analysis of motivation and aims to identify the competitive gap between product, price, service and innovation in the delivery site. Therefore, it is done customer surveys and studies of the modus operandi of the company in the pursuit of customer preference. In this sense, it is proposed to discuss the differential featuring the option chosen by the buyer. The results achieved, as measured by data analysis, confirm the existence of a strong relationship between product quality, price charged, differential in attendance, place of distribution, with the most relevant assistance, resulting implications for the formulation of strategies with a view to advantage competitive.ptAtendimentoLocal de distribuiçãoDiferencial competitivo